Mikado Wings

THE PROCESS

How We Work

1 Planning

Goal identification: Where we work with the client to determine what goals the new website needs to fulfill. I.e., what its purpose is.
Scope definition: Once we know the site’s goals, we can define the scope of the project. I.e., what web pages and features the site requires to fulfill the goal, and the timeline for building those out.
Sitemap and wireframe creation: With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.

Designing

Content creation: Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic. It’s vital that you have real content to work with for our next stage:
Visual elements: With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but we might also be defining the visual style from the ground up. Tools like style tiles, moodboards, and element collages can help with this process.

2

3 developing

Testing: By now, we’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.
Launch: Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? After that, it’s time to break out the bubbly.

branding

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

We do all your branding designs and matching them with your website.

Illustrations

Illustration can turn an average website into something really unique, it’s a powerful and creative medium which can identify and communicate the brand message and transmit ideas universally, through the use of just one image. This gallery of Illustration Websites displays a variety of illustrative styles, the likes of which we are seeing more and more on Awwwards.

Marketing

Your website is often the first point of contact potential customers have of your company and your brand. It only makes sense then that you put your best foot forward and effectively communicate what you’re all about through professional and user-friendly web design.

Web design encompasses a multitude of variables including layout, content, graphics, search engine optimization and conversion rate optimization. While web design is a significant and critical component of your promotional efforts, many businesses forget that it’s just one part of an overall digital marketing plan and should be consistent in look, feel and purpose with your other marketing efforts such as pay per click advertising.

Ready to take your brand further?

Just let us know what you need

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Mikado Wings (PVT). Ltd

Mikado Wings Private Company With Limited Liability having complied with the requirements of the Companies Act No. 7 of 2007 in Sri Lanka